To assess the readability of the text, several formulas and test scores are used, each of which is aimed at obtaining certain parameters. These actions will increase the level of readability of the publication. Remove the “wateriness” of the text as much as possible, and exclude stop words. Replace highly specialized terms with simple, straightforward words. A low readability index (which means it is difficult to understand the text) can be increased by rephrasing and optimizing sentences. To get an objective measure of readability, use several formulas, which are discussed below. Keep in mind that, statistically, one in ten users may have dyslexia or other cognitive difficulties. Accordingly, the text should be drafted so that readers of this age group understand its meaning. It is generally accepted that the average reader has a reading ability that matches that of a 12–14-year-old. Marketers recommend always focusing on the age of the target audience. Therefore, readability tools can help you identify weaknesses in your content and fix them. However, readability is also influenced by fonts, their color and size, word spacing, and line spacing. The first includes the length and grammatical structure of the sentence, the number of syllables in each word, the percentage of long words about the total volume, etc. The parameter is influenced by many factors that can be conditionally divided into text and visual content. In simple terms, readability is an indicator of the ease of reading and comprehension of the text. Then, based on metrics, you can segment your target audience and develop relevant content for each group.
The tool calculates the number of keywords, performs technical SEO testing, and checks the page content for important elements to search engines. Using the statistics obtained, you will improve your website and get closer to the first positions in the search engine.
#Microsoft word readability tool install
Need to analyze your content against Google’s ranking criteria? Install the Plerdy tracking code. However, by running the check through the URL, you will only get general statistics. For example, by inserting text into a special field, you will have access to the function of highlighting unique and stop words. When choosing a screening method, consider how detailed you want to get. To check the readability of individual text and get SEO information about a page, it is convenient to use the SEO Checker tool right in the browser. Upon request, you can select the criteria “Number of unique words” and “Number of stop words” – the tool will find and highlight in blue all these words on your web page. The percentage also displays all top words, the amount of “water,” and the Readability Index (FRES). The tool analyzes the text according to the following parameters: total number of characters excluding spaces, number of words, number and percentage of unique and stop words, and average sentence length (in words). Click Check – a table with detailed content statistics will appear. To run a check, activate the SEO Checker extension and enter your text or URL in the fields provided.
#Microsoft word readability tool full
Then, with the help of an online analyzer, you can conduct a full SEO audit of the text, including assessing the readability of the content. The SEO Checker plugin developed by Plerdy allows you to check the text published on the site quickly. Let’s take a closer look at the concept of readability and explore the main criteria for evaluating this parameter. This will allow you to create high-quality, adequate text content that does not need to be rewritten, adapted, or edited. They will scan your article, blog, or essay for complex linguistic structures and inappropriate words, estimate the length of sentences, and even count the number of syllables in words. Therefore, in the process of creating text materials, it is important to use readability check tools. The audience expects to see a style and writing style that is acceptable to them. To improve readability in a website, which of the following would be most effective?.Do most readability formulas depend on which two elements to evaluate written materials?.But, of course, doesn’t it depend on how long the reader will stay on the site and whether he wants to perform the targeted action.įrequently asked questions from different levels of specialists:
Thus, readability indicators determine how well your way of conveying information, its relevance, section structure, and visual design of texts correspond to the characteristics and needs of the target audience. Readability is a property that characterizes the perception of the text by the reader. Many factors affect the conversion rate of a website, one of the most important being the readability of the content.